Digital Lead for Peoples’ Alternatives

Starting Date: As Soon As Possible
Duration: 3 month consultancy contract
Location: Remote (and if it's needed, travel to Marrakech during October). NB; the consultant must have a pre-existing legal right to work where they are based and deliver monthly invoices for their services.

Contract Type:
3 month consultancy contract, through MS-TCDC our fiscal sponsor

A competitive remuneration will be offered commensurate with skills and experience

Who is the Fight Inequality Alliance?

With inequality being supercharged across the globe, as well as the cost of living rising sharply, government and international financial institutions' responses as they stand will not alter that picture. In many ways, inequalities will get worse over the coming months and years as the economic, environmental, social and health impacts continue to sharpen. Institutions and governments are still forging ahead with neoliberal economic thinking and policies, the impacts of austerity are being felt sharply and are having devastating impacts on people’s lives as the cost of living rises, public services are underfunded, and debt repayments are prioritised over the rights and needs of ordinary people. 

This is especially true for working and unemployed people and the most vulnerable groups who are at the forefront of Fight Inequality Alliance’s movement building - the unemployed, informal and insecure workers, women, young people, persons living with disabilities, people with compromised immunity and those living in informal settlements, remote, and vulnerable areas. There is increasing realisation by people across class, race and gender that inequality is being driven by the existing neoliberal economic model. In this context, our people powered organising from the grassroots up is more urgent than ever to advance alternatives to the current trajectory.

A large-scale mobilisation across 30-60 countries is planned by Fight Inequality Alliance and hundreds of other groups as Peoples’ Alternatives. These will take place nationally across August and September, as well as in October towards the IMF and World Bank Annual Meetings in Marrakech, Morocco. We aim to mobilise 1 million people (online and offline) in order to reach 1 billion people in this period. Digital engagement is key to this objective.

How to Apply:

Applications should be submitted via email to with ‘Application for position of Digital Lead - Peoples’ Alternatives’ in the subject line.

Applications must include only:

  1. A motivation letter of no more than 2 sides that indicates: a) why you are interested in this position and what inspires you about fighting inequality; and b) aspects of your background that demonstrate the required competence for this role;
  2. A detailed CV with three references; and a 
  3. Portafolio with examples of your past work that best show your suitability for the role (for example images, posts, videos, campaigning material, etc).

Please ensure that your application, as a whole, speaks to the required experience, person specification and key roles and responsibilities. Please do not apply if you do not meet the required experience.

Closing Date: Friday 21 July 2023
Only shortlisted candidates will be contacted.

Role Overview:

Leads in developing and managing the delivery of the digital engagement strategy for Peoples’ Alternatives leading up to the large scale mobilisation planned in the run up to and during the IMF/World Bank Annual Meetings to be held in Marrakech, Morocco from 9-15 October. Focuses on growing and driving the digital engagement through social media platforms and email, as well as wider initiatives to engage (mobilise) 1 million to reach 1 billion people digitally. Brings the voices of grassroots activists to the fore and connects them with audiences across the world. Builds the connections and credibility of Peoples’ Alternatives and the Fight Inequality Alliance with influencers, media and allies. Serves as a key representative and planner for Peoples’ Alternatives. Leads with drive and inspiration and with humility and collaboration.

Key responsibilities:

  1. Provide strategic and dynamic leadership to Fight Inequality Alliance’s and Peoples’ Alternatives digital engagement, and translate that vision into specific strategies and concrete actions to achieve targets, contribute to change objectives and to grow organisational membership, engagement and profile.
  2. Deliver powerful own-produced content and social media - both directly and by enabling national alliances/ Peoples’ Alternatives members. 
  3. In collaboration with other members, develop and lead innovative digital campaigns which reach a wide audience, and move members and supporters through engagement to sustained participation and action.
  4. Act as a key change agent, responsible for translating a strategic change agenda into plans and operational delivery. Oversee a communications working group composed of networks of people across geography, theme and functions. 
  5. Running FIA-owned channels in order to oversee creation, maintenance, and growth of FIA social media engagement including Twitter, LinkedIn, YouTube, TikTok, Instagram, Facebook, and others; blogs, podcasts
  6. Mobilise capacity in support of the Alliance and Peoples’ Alternatives and make best possible use of member expertise and potential.  
  7. Capture lessons and best practices for wider sharing and to inform planning. Coordinate media and social media monitoring and reporting.
  8. Ensure effective monitoring of social media and email progress using web analytic tools
  9. Incorporate optimisation strategies, analyse data, and research the best ways to increase traffic.
  10. Ensure financial performance of the team including the delivery of agreed targets. Draw up budget, monitor, forecast and report on the budget, including justifying variances. 
  11. Be an active part of planning and other regular staff meetings of the secretariat team, and participate in training and learning activities organised. 
  12. Manage performance and deliverables of vendors/ consultants/ freelancers/ contractors.
  13. From time to time carry out any other duties that are within the scope of the job, and as reasonably required by the Line Manager.

Person specification


A commitment to the Alliance’s values, including:

  1. Strong feminist understanding, analysis, commitment and behaviour. Committed to battling all forms of discrimination and to standing with the most oppressed.
  2. Strong commitment to develop, promote and practice Fight Inequality Alliance’s goals and values, as well as adhering to and upholding our Common Principles. Commitment to grassroots organising and leadership.
  3. Be open to learn/ follow the lead/be accountable to those who experience oppression based on gender, race/ethnicity, disability, socio-class, LGBTQIA, geography, etc.
  4. Strong knowledge of digital communications and/or marketing, including social media strategy development and implementation, audience analysis, digital content planning and creation/management of content calendars, SEO, PPC and email marketing initiatives and best practices
  5. Self-starter and ability to develop and manage their own work plans and guide others in the wider FIA network to develop their digital engagement strategies / plans
  6. Demonstrate capacity in developing, leading and implementing innovative and effective digital campaigns that move supporters / members through engagement to sustained activism
  7. Excellent project management skills and the ability to work effectively with diverse groups and contexts to create and implement coherent social media strategies
  8. Extensive social media management experience including risk assessment and management
  9. Extensive experience developing social media content, strategies, and proven ability to build social media communities.
  10. Ability to develop a clear and coherent voice for each social media platform
  11. Experience of measuring the success of social media campaigns and adjusting course for maximum engagement and effectiveness. 
  12. Leadership experience in a decentralised context and multiple accountability structures. Able to thrive in an emergent and uncertain space, in a “start-up” organisation without all the systems, processes and support of a big NGO. Able to thrive in a new role from the beginning.
  13. Substantive multi-country experience of building up organisations’ social media profile. 
  14. Exceptional negotiation and influencing skills, with the credibility and management experience to broker agreement. Respected by key constituencies of the Alliance. 
  15. Dynamic and empowering leader able to exert influence and drive change without line management authority or hard power, and to lead in a way that builds others’ leadership. 
  16. Excellent analytical skills underpinned by a good understanding of inequality issues and debates, international institutions and processes. 
  17. Strong organisational and time management skills. 
  18. Willing to travel without creature comforts when required. 
  19. Excellent verbal and written communication skills. Ability to communicate complex ideas simply.
  20. Completely fluent and strong in English. Preferably also fluent in at least one other language 


  1. Lived experiences with intersecting systems of oppression, with knowledge and experience of how power and privilege play out in the contexts we organise in
  2. Technical ability to use design software and apps
  3. Possesses a media savvy outlook and has media contacts


SAFER RECRUITMENT: FIA is committed to preventing any type of unwanted behaviour in the movement including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and promoting the welfare of children, young people and adults. FIA expects all staff to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us. Offers of employment will be subject to satisfactory references and appropriate screening checks, which can include criminal records checks.