While the largest part of the world population suffers the consequences of systemic economic and climate crises, the 1% global elite have consolidated their power and are using it to drive further financial extraction, neo-colonialism and plunder, benefiting from unfair debt, tax systems and illicit financial flows.
This unequal and violent global economy is not a mistake. It is working exactly as designed: by the 1%, for the 1%. Its only failure is that we, the 99%, have the power to push back by collectively and intentionally coming together to bring about systemic change.
We are inviting activists, artists, social movements, unions, civil society organisations, and you to build, organize and demonstrate our power.
Together we can create the most powerful global movement of people against the power of the top 1% and drive the change for an economic model that is built from equality, dignity, justice and sustainability for all people and planet.
“We the 99” is an urgent call to movements, civil society groups, activists, and communities across the Global South and beyond to unite, build, organise and demonstrate their counterpower. With their collective voices and actions, draw a red line to the 1% to bring about transformative change.
We the 99% are the people of the Global Majority.
We are rural farmers and informal workers. We are township youth and precarious migrants. We are workers, land defenders, caregivers, artists, and activists. We are housekeepers, teachers, fisherfolk, miners, market traders and nurses. We are displaced people, indebted communities, and overworked mothers. We are queer, trans, Black, Brown, Indigenous, and from every corner of the earth still reeling from centuries of theft.
We are the people of the Global South—Latin America, Africa, Asia, the Middle East, Oceania and the Caribbean. We are also the gendered, racialised, and working classes of the Global North. We are feminists, socialists, ecologists, abolitionists, and ordinary people struggling to survive and live with dignity.
We come from places burdened by debt, exploitation, war, and climate collapse—but we are rich in knowledge, culture, resistance, and care. We rise from our lands, communities, and histories to reclaim power and reshape the global order.
We are not a brand. We are not a campaign. We are a movement.
The 1% refers to a small, elite group of wealthiest individuals that benefits from a system built on inequality. They are those who control a disproportionate share of wealth, resources, and political influence.
The red line is a “symbolic boundary or limit that should not be crossed, indicating a point of no return or a refusal to negotiate further on a particular issue”. For the Fight Inequality Alliance, the red line is an indication that we are not tolerating the obscene amassing of wealth of the 1% that deepens inequality, marking our resistance by demanding a new global economy for the people and the planet.
No, we are not. The Fight Inequality Alliance is made up of social movements, NGOs, trade unions, community groups, activists, and artists from around the world fighting the root causes of inequality. However, some political figures, political parties and others may agree with some or all of our proposals. Everybody now says that tackling inequality is a problem and uses some of the language of the movement - that includes the IMF,World Bank, governments signing up to the United Nations Sustainable Development Goals (especially SDG 10 on fighting inequality), wealthy individuals, the Pope ,and many others. Despite this rhetorical agreement, there is no consensus on the systemic change that is needed to fight inequality.